Today’s audience has a shorter attention span, and instant access to everything through their mobile phones or tablets. So, how do you reach your audience? One of the best ways to communicate with audiences today is through video and images. And commercial photos are one of the best ways to do that. But what exactly is commercial photography, and how can you use it to sell your product or service?
Producing commercial images isn’t easy. It takes great skill and high-quality camera equipment. And because the commercial clients’ needs can be so exacting, a good commercial photographer has a passion for perfection. To put it simply, commercial photography sells a product or a service. Unlike editorial photography or photojournalism, which focuses on storytelling through images, commercial photography is all about product packaging and how to best sell a product to potential buyers.
Commercial photographers span a wide range of genres and a variety of industries. In fact, whatever service or brand you’re selling, you can probably find a photographer to market your product. Here are some common types of commercial photographers.
The goal of a product photographer is to use captivating images to make products look their best, whether it’s fruit, intricate jewelry, or perfume. Within product photography, you’ll come across different styles. There’s the very clean, studio shot or the lifestyle photo, which helps people see themselves when using a product. Product photography is everywhere: on billboards, as images for brochures, and in magazines.
Event photography is all about capturing events in real time, emphasizing the energy and the vibe of the event. Event photos are usually part of a brand’s marketing efforts to promote an experience, such as a light installation show or a theme-park event. Companies may use these photos in their press releases, marketing material, or even to promote future events.
One of the most visually exciting genres of commercial advertising is fashion photography. A fashion photographer’s main goal is to showcase a piece of clothing, accessory, or jewelry in a way that grabs attention. Fashion photographers may also work in the fashion industry, shooting runway shows and working directly with designers who want to make bold fashion statements and connect with audiences.
Real estate photography is all about capturing real estate in its best light to help market the property. A great real estate photo makes people feel something when they look at the photo. Real estate photos are everywhere: in architectural magazines, on vacation rental listings, and hotel websites.
Vehicle photographers capture the personality and style of cars to attract buyers. The kinds of images can differ: car shots may focus on speed, precision, or luxury, depending on the type of audience the client wants to attract. Ultimately, vehicle photographers don’t just sell cars – they sell adventure, dreams, and status.
High-impact commercial photography that tells the story of your brand
Now that you’re aware of why businesses need commercial photographs, let’s break down what happens on a commercial shoot, that is, where the promotion of products happens.
To get the most compelling commercial photos, photographers must plan thoroughly. But, not all planning is equal. The type of preparation involved will depend on the type of shoot. However, whatever the end product is, the planning stage is where the discussion process takes place: throwing out ideas and seeing what sticks.
To start, photographers often use inspiration photos as a starting point. They’ll then decide what kind of advertising shots would best sell the client’s product or service. Other key points discussed will include:
The shoot day is when the actual production happens and everything comes together – the planning and the creativity. The photographer, assistants, and stylists arrive early to set up the lights and the product. If it’s a fashion shoot, models get into hair and makeup, and stylists prep the clothes.
When you hire a commercial photographer for your brand, don’t think of it as a splurge. Think of it as a worthy investment. Remember, good commercial photographers don’t just take beautiful images. They’ll be able to sell your brand to an audience in a way that matters, so people feel something when they look at your product.
Experienced photographers also come with a depth of experience to handle a wide range of shooting styles. What’s more, they can make sure you’re covered from every angle, whether it’s lighting, framing, or equipment. Plus, their dedication to excellence makes them the ideal choice when you need the perfect shot for your brand.
Choosing a commercial photographer in The Magic City is kind of like choosing a creative partner to sell your brand, especially if your brand or service is based here. For one, you’ll need a commercial photographer in Miami who can capture this vibrant city well and help with the ideal location or any specific locations you’d like to use. Miami commercial photography can vary and can range from beach scenes to the city’s nightclub lifestyle.
You’ll also want to pick a photographer who has experience shooting stills and whose style matches yours. As mentioned, there are different types of photography, even within the commercial genre. And lastly, you’ll want someone who can provide compelling photographs that effortlessly combine technical acumen with creativity.
If you’re looking for a commercial photographer in Miami for current or future productions, you’ve come to the right place. Daria Koso specializes in a range of styles, like lifestyle, fashion, beauty, and jewelry photography. Need some compelling images to attract new audiences? Contact Miami commercial photographer, Daria Koso, to brainstorm.
